<tbody id="vbnk3"></tbody>

    1. <track id="vbnk3"></track>
    2. <track id="vbnk3"></track>

            Marin

            Path Interactive

            Case Study

            Path Interactive Grows Revenue 60% & Lowers ACOS by 14% Using Marin to Bid on Amazon Sponsored Products

            • 54% More Orders
            • 63% Higher Sales
            • ACOS lowered by 14%

            • Background

              Path Interactive is a performance-driven digital marketing agency with offices in New York City and Nashville. The team provides deep expertise in a full suite of results-oriented marketing services including PPC management, SEO, social media and display/digital media advertising. Clients include well-known brands such as the WWE, Jackson Hewitt, and Scholastic.

            • Challenge

              The Path Interactive team began managing their client’s Amazon Advertising campaigns in the spring of 2018. By this time, Amazon had emerged as an ideal marketplace to showcase their superstar apparel and memorabilia merchandise, and the client wanted dedicated, knowledgeable management of its Amazon account. Path found Sponsored Products to be particularly successful and sought a way to automate management and thus generate incremental returns with minute, algorithmic bidding.

              As the busy shopping season approached, Path looked for a way to drive better results with less of a daily hands-on workload for the team. More specifically, the challenge was to tighten up the efficiency of manual campaigns so they could reinvest into expansion and growth leveraging automatic campaigns.

            “We’ve saved an enormous amount of time by trusting Marin to do the daily optimization of bid assignments for our Sponsored Product campaigns. Finding the right amount of volume while keeping a consistent KPI can be a challenge, but the algorithm accomplishes this quite clearly. Marin bidding has allowed us to focus on strategic testing and growth initiatives, which makes us really excited heading into 2019.”

            – Aurora Estrada, Strategist, Digital Media | Path Interactive

            • Solution

              To get started, the team assessed the historical performance of the branded Sponsored Product keywords and set a target to improve efficiency. Path enlisted the support of Marin Software to apply machine learning to the bidding initiative. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising.

              Marin’s algorithm quickly identified areas to rightsize spend across the portfolio, achieving this with thousands of bid changes each day to zero in on the right bids, yet still critically maintain a share of voice.

              Path additionally leveraged boost functionality to account for seasonal volatility and budget pacing challenges across the entire folder of keywords. This proved to be an easy and beneficial way to layer human control on top of machine learning and proactively control the algorithm.

            • Results

              Marin bidding on Sponsored Products launched and proved immediately impactful. Looking at a period over the period comparison, revenue was 63% higher in the three week period after bidding activation compared to the three week period prior.

              Positive and negative boosts were applied towards the end of the month to adjust for spend pacing. These inputs allowed the algorithm to focus on the overall ACoS target, yet still guide volume to make sure performance KPIs were attained.

            This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our Privacy Statement to learn more.

            欧美成人电影